Actiance Expands Management Team to Address Accelerating Growth
BELMONT, CA, May 30, 2012 (MARKETWIRE via COMTEX) –
Actiance, helping organizations benefit from new forms of
communications and collaboration, announced today that in order to
satisfy the increasing demand from organizations looking to
successfully manage their social strategy across the entire
enterprise, and remain compliant, it is expanding its team in social
business, marketing and sales to respond to rapidly accelerating
company growth.
Sarah Carter has been promoted to General Manager of Social Business
and Carol Alexander, who joins Actiance from CA Technologies, has
replaced Sarah as VP of Marketing. Actiance has also expanded its
sales team with the appointment of several new positions. David Oates
has been promoted to VP International responsible for all sales
outside the Americas and Mark Veitch, based out of Melbourne,
Australia, joins Actiance as VP APAC Sales from IBM – Tivoli Software
Group. Evan White joins as Senior Director of Worldwide Sales
Operations and comes to Actiance with a wealth of experience from
Netsuite, ShoreTel, Fortinet and NetScreen. Evan will help drive the
company's growth through a laser focus on efficiency, sales process
improvement, and sales automation so that we are prepared to exceed
the growth curve to meet the demand for our products.
The market for social business solutions is fueling the company's
expansion. Forrester expects that Enterprise Social Software products
will grow at an annual compound rate of 61 percent over the next five
years, with the market exceeding $6.4 billion by 2016. To accommodate
this growth, Sarah Carter will lead Actiance's Social Business group
made up of an experienced team of social practitioners, ex-regulators
and technical experts whose mission is to enable enterprises to
implement their social strategy fast and effectively without risking
being out of compliance. Sarah will drive the ongoing expansion of
the group, continuing to build close relationships with regulators
worldwide and deliver innovative services that enable Actiance's
clients to achieve success through social business.
"Enabling distributed teams to use social requires support that goes
beyond the application of technology," explains Sarah Carter, GM of
Social Business, Actiance. "In fact, technology on its own will not
deliver the competitive advantage organizations are looking for with
social. The involvement of the plethora of cross-functional
stakeholders required to drive a social strategy requires support
from a team that understands the constraints of each stakeholder and
be able to advise them on best practice, policy, social engagement,
regulations and how other enterprises are achieving success."
"With Sarah as GM we look forward to developing this rapidly
expanding area of our business. Sarah has been a huge advocate of
social business at Actiance and many of our customers have already
benefitted from her insight and experience in developing and adopting
successful collaborative strategies," says Kailash Ambwani, CEO of
Actiance. "Carol Alexander is a welcomed addition to our management
team. Her proven track record of increasing lead generation and
positioning companies to take advantage of rapidly changing markets
will be indispensible in this period of intense growth. We are also
happy to expand our sales operations and sales teams to take
advantage of the market growth in social media, collaboration,
unified communications and Web 2.0 applications."
As VP Marketing for Actiance, Carol is responsible for both marketing
and demand generation, as well as thought leadership programs. With
over 20 years of enterprise marketing experience in the high-tech
industry, Carol draws on her background of success as VP Marketing
for Check Point Software Technologies, Arcot Systems and others in
driving worldwide marketing programs in high-growth companies."I'm
excited to join Actiance during this time of rapid expansion of our
social business. It's a great opportunity to not only use social
media and collaboration software to expand our marketing reach, but
to promote solutions that help other marketing departments acquire
customers and increase revenue through the use of social business."
About Actiance
Actiance helps organizations manage, secure and
ensure compliance across unified communications, collaboration and
Web 2.0 applications such as blogs, wikis and social networks.
Actiance's award-winning platforms are used by 9 of the top 10 US
banks and 284 FINRA-regulated firms globally.
The Actiance platform allows organizations to gain visibility of
applications in use, apply usage and content policies, ensure
compliance and gain valuable insights across the communications and
collaboration channels. Actiance supports all leading social
networks, unified communications and collaboration providers and IM
platforms, including Facebook, LinkedIn, Twitter, Google, Yahoo!,
AOL, Skype, Cisco, Microsoft, Jive, and IBM.
Actiance is headquartered in Belmont, California. For more
information visit www.actiance.com or call 888-349-3223.
SOURCE: Actiance
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